RE-BRAND CHALLENGE

Lumivero, formerly QSR International, had a portfolio of software solutions that focused on qualitative data analysis and field study placement management for academic professionals. The company aimed to expand into quantitative data analysis and predictive modeling through a number of key acquisitions, and needed to re-brand the company to help academia and businesses.

Kate led the research, brand strategy, naming, brand messaging and creative direction for building this new brand.

BRAND INSIGHT

Through our own qualitative research inside the company and with customers, we realized that the critical insight of performing research is to illuminate truth.

BRAND STRATEGY

To illuminate truth through qualitative and quantitative data to improve business decisions.