Portfolio

From building brands to marketing big brand moments, Kate’s strength is the ability to put the stake in the ground for what the brand should stand for, either in the brand’s ethos or in its brand activations. The following are samples of her work performed while at multiple marketing agencies.

Building Brands

The brands that have been built from scratch or reimagined.

Hilton Worldwide

Lumivero

American Nurses Association (house of brands)

Parallel ENT&A

Centrata Pain Partners

Argentum

Tri360

Nicole Malachoswki (personal brand)

Innofiber

Marketing Brands

The brands that were established, but needed to earn attention in the marketplace.

Hilton Hotels & Resorts

Netflix

Serta

ALS Association

Amgen

Auto Alliance

DC Department of Health

Strategies and Briefs

Often, the day-to-day work of a brand strategist is writing campaign, marketing or brand strategies and briefs.

Here’s some of that work in the raw.